DEUTER HISTORY
>> Friday, January 23, 2009
1898 
Anderl Heckmair
The beginning
The company was founded by Hans Deuter in Augsburg-Oberhausen. At the turn of the century, the company supplied the Bavarian Royal Mail with mailbags and post sacks.
The company was founded by Hans Deuter in Augsburg-Oberhausen. At the turn of the century, the company supplied the Bavarian Royal Mail with mailbags and post sacks.
1905
Expansion
The “mechanised sailcloth and linen weaving, sackcloth, freight, car and horse blanket manufacturing firm” was expanded to include a tent rental department.
The “mechanised sailcloth and linen weaving, sackcloth, freight, car and horse blanket manufacturing firm” was expanded to include a tent rental department.
1910
First major client
Satchels, backpacks, knapsacks, belts, mess tents and store tents were in increasing demand, especially for the military.
Satchels, backpacks, knapsacks, belts, mess tents and store tents were in increasing demand, especially for the military.
1919
Hans Deuter names the firm after himself and manufactures suitcases, backpacks, tents and truck canopies.
The bag production division becomes a joint-stock company. The tent rental section reaches its space limit of 10,000 sq metres. Deuter-Zelthallen exhibit for the first time at the Oktoberfest.
The bag production division becomes a joint-stock company. The tent rental section reaches its space limit of 10,000 sq metres. Deuter-Zelthallen exhibit for the first time at the Oktoberfest.
1934
The first real test for Deuter TAUERN backpacks on the Nanga Parbat Expedition.
Even then, Deuter’s TAUERN set high standards and became a household name for the next 30 years. The following years see Deuter equip several expeditions.
Even then, Deuter’s TAUERN set high standards and became a household name for the next 30 years. The following years see Deuter equip several expeditions.
1938
The first ascent of the North Face of the Eiger from July 22 – 24 with a Deuter backpack. Ludwig Vörg, Fritz Kasparek and Heinrich Harrer were his team mates.
1939
The dark years
All equipment and tent production was taken over for the armed forces.
All equipment and tent production was taken over for the armed forces.
1945
The consequences of the war were severe
By developing new products, the aim was to use the existing capacity to its best and to expand.
By developing new products, the aim was to use the existing capacity to its best and to expand.
Hermann Buhls first ascent of the Nanga Parbat (8,125 m)
Deuter equips the expedition with backpacks, bags and tents. Some the Tauern backpacks were manufactured from perlon, an alternative to nylon.
Deuter equips the expedition with backpacks, bags and tents. Some the Tauern backpacks were manufactured from perlon, an alternative to nylon.
1957
The family business is changed
to a joint-stock company. The company is now called "Deuter Industriewerke AG-Augsburg".
to a joint-stock company. The company is now called "Deuter Industriewerke AG-Augsburg".
1962
The Hallenbau branch became an independent branch:
"Deuter Hallenbau GmbH, Augsburg". One of the many Deuter-equipped expeditions reaches the summit of Nanga Parbat by way of the extremely difficult Diamir Flank.
"Deuter Hallenbau GmbH, Augsburg". One of the many Deuter-equipped expeditions reaches the summit of Nanga Parbat by way of the extremely difficult Diamir Flank.
1968
New fabrics and a step into the future
Deuter produce the first range of Nylon backpacks. It soon becomes the backpack norm.
Deuter produce the first range of Nylon backpacks. It soon becomes the backpack norm.
1971
Market leaders
Deuter is recognised as the leading manufacturer of backpacks, suitcases and bags in Germany.
Deuter is recognised as the leading manufacturer of backpacks, suitcases and bags in Germany.
1972
Steady growth
Production and warehousing space for the suitcase factory doubles to 40,600 sq m. For the fourth time, Deuter supplies the German Olympic team with sports and travel bags.
Production and warehousing space for the suitcase factory doubles to 40,600 sq m. For the fourth time, Deuter supplies the German Olympic team with sports and travel bags.
1985
DEUTER AIRCOMFORT
The very first ‘aircomfort’ is born and patented. The mesh carry system is completely revolutionary and redefines the rucksack market.
The very first ‘aircomfort’ is born and patented. The mesh carry system is completely revolutionary and redefines the rucksack market.
1987
Peter Habeler,
world famous mountaineer, enroles as a partner and technical advisor at Deuter. He tests new developments in the most extreme conditions up until 1991.
world famous mountaineer, enroles as a partner and technical advisor at Deuter. He tests new developments in the most extreme conditions up until 1991.
1988
A new era begins
Mountaineers, mountain guides and bikers join the development team and have a direct influence on the collection
Mountaineers, mountain guides and bikers join the development team and have a direct influence on the collection
1989
Separation
1.1.1989 Separation of the two product sectors, travel and backpacks, from the main company "Deuter AG" into "Deuter Sport & Leder GmbH".
1.1.1989 Separation of the two product sectors, travel and backpacks, from the main company "Deuter AG" into "Deuter Sport & Leder GmbH".
1990
Mountain biking becomes more and more popular at the beginning of the nineties
Together with Andi Heckmair, Deuter develop a totally new version of the backpack – the biker’s backpack. The very first model, BIKE 1, with the AIRSTRIPES-back, is launched.
Together with Andi Heckmair, Deuter develop a totally new version of the backpack – the biker’s backpack. The very first model, BIKE 1, with the AIRSTRIPES-back, is launched.
1996
Expansion of the product range
With the AIRCONTACT backpacks and sleeping bags, Deuter introduce new lines. The very first, and for a long time the only, TÜV/GS approved child carriers are developed for the family market.
With the AIRCONTACT backpacks and sleeping bags, Deuter introduce new lines. The very first, and for a long time the only, TÜV/GS approved child carriers are developed for the family market.
1997
Tried and tested
A close partnership begins with the German Association of ski and mountain guides. Kitted out with Deuter backpacks and sleeping bags, their advice on improvements is invaluable.
A close partnership begins with the German Association of ski and mountain guides. Kitted out with Deuter backpacks and sleeping bags, their advice on improvements is invaluable.
1998
An all-time classic is born
Later to become incredibly popular, the AIRCOMFORT-FUTURA range emerges.
Later to become incredibly popular, the AIRCOMFORT-FUTURA range emerges.
2000
Specialists on the path to success
Once again, Deuter are confirmed as the market leaders in Germany. Concentrating on what is important, a long history of tradition and the collective experience of an expert team are the key success factors.
Once again, Deuter are confirmed as the market leaders in Germany. Concentrating on what is important, a long history of tradition and the collective experience of an expert team are the key success factors.
2001
Deuter international
Deuter sets up "Deuter USA".
Deuter sets up "Deuter USA".
2002
Trendsetters
The multi-functional AC-LITE series with the AIRCOMFORT carry system wins everyone over with its light weight. More specifically it sets a new trend with its innovative design.
The multi-functional AC-LITE series with the AIRCOMFORT carry system wins everyone over with its light weight. More specifically it sets a new trend with its innovative design.
2003
City walks, travel or shopping
The KANGAKID is perfect for tired little kids. The spacious backpack quickly transforms into a child carrier with one simple zip.
The KANGAKID is perfect for tired little kids. The spacious backpack quickly transforms into a child carrier with one simple zip.
2005
Deuter develop a new backpack concept with their SHIELD System.
The integrated and TÜV/GS- approved back protector offers bikers and winter sports fans more safety. The ATTACK bike model wins the Eurobike Gold Award for innovation.
The integrated and TÜV/GS- approved back protector offers bikers and winter sports fans more safety. The ATTACK bike model wins the Eurobike Gold Award for innovation.
2006
The new SL-WOMEN'S FIT system
Developed by a female team of outdoor enthusiasts. One of the team was mountain sports pro Gerlinde Kaltenbrunner, who brought her knowledge of climbing 8000m peaks to the table.
New production techniques
The fabric edges of the DRY SHIELD series are welded using ultrasound technology to make them waterproof. When it comes to sleeping bags, the new Deuter Thermo ProLoft® filling beats all comers with its unusually soft fee
Developed by a female team of outdoor enthusiasts. One of the team was mountain sports pro Gerlinde Kaltenbrunner, who brought her knowledge of climbing 8000m peaks to the table.
2007
The fabric edges of the DRY SHIELD series are welded using ultrasound technology to make them waterproof. When it comes to sleeping bags, the new Deuter Thermo ProLoft® filling beats all comers with its unusually soft fee
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